Today we're looking at one of the world's top automakers, the Nissan Motor
Company. Nissan's history dates back to December 1933, when it was established
in Neesha Koo Yokohama Japan where the headquarters are still located today,
the brand is known for its fleet of reliable vehicles and their innovative
designs that ensure their vehicles are affordably priced. No matter where in
the world they're sold the company has received numerous awards for its
innovation and safety energy efficiency dependability and comfort. Nissan has
sold millions of vehicles throughout the years and they're expected to continue
doing so for years to come.
1)
Nissan has been producing cars for over 80
years. Nissan has become a household name because the company has been steadily
producing cars for 84 years, the company was founded on December 26 1933 by a team
of six men including massager Oh Hashimoto Roku Aoyama and William Gaurav. Initially,
the company only made Nissan branded vehicles, now though Nissan also makes
nice MO and Datsun models and has partnered with a number of equally successful
automobile manufacturers
2)
Nissan
produces more electric cars than any other automotive manufacturer in the world.
Now that the world has finally started to acknowledge the dangers of climate change,
using clean efficient sources of energy has now become a top priority, this is
why such a great emphasis has been placed on switching to electric cars that
will not produce harmful emissions. By December 2017, Nissan had sold over
275,000 electric cars; the Nissan Leaf is the most popular electric car in the
world. by January 2018, more than three hundred thousand have been sold, the
company has announced that it intends to release a number of new and improved
electric vehicles in the very near future
3)
Nissan is
the sixth largest automobile manufacturer in the world and the largest in the
USA. The Nissan brand continues to evolve and expand each year, that's why it's
emerged as the sixth largest car manufacturer in the world and the largest in
the United States. In 2016 the car maker was able to produce over five million
units the company's success is linked in part to the hard work and dedication
of its almost 150,000 employees all over the world the company also has a
reputation for lowering operational costs by utilizing efficient production
methods. These cost saving strategies mean a lower bottom line and higher sales
all around the world.
4) Nissan did not begin exporting to
the US until the 1950s. The Nissan brand had very strong ties to the United
States long before it began exporting to the country. One of the lead engineers,
William Gorham was in fact American also, much of the equipment used in the factory
and on the assembly line also originated in the US still, it was not until the
1950s the company was able to begin exporting their vehicles to America, until
then, their vehicles were primarily sold in Asian countries. Deciding to export
to the US was a turning point in the company's history and they immediately
began to see increases in profits as a result
5)
Nissan is
currently worth approximately forty billion dollars. The Nissan brand has seen
its ups and downs over the years but it's now holding strong and the company is
valued almost 40 billion dollars. As of June 2018? the company had over 173
million dollars in assets and generated seven billion dollars in assets in 2017
alone Nissan is known for producing high quality vehicles at a reasonable price
and continues to put pressure on their competition worldwide so this number should
only climb higher in the future
6)
Nissan
experienced significant financial difficulties in 1953. The Year 1953 was marked
by extreme financial hardships on the Japanese automaker, the company saw no
other alternative but to cut wages while also letting go a number of their
employees. The employees were a part of a union which encouraged them to revolt,
this led to the employees going on strike for 100 consecutive days, this further
exacerbated Nissan's financial constraints, after a while a new labor union was
formed which helped to improve the productivity of the firm and their employees.
Nissan gradually built itself back up and was bolstered by US sales.
7) Nissan has been rocked by a fuel emission scandal in Japan. Nissan was
found guilty of tampering with results of fuel emissions tests on their vehicles
in 2018, this discovery is even more scandalous because the automaker has won
Green Globe and other similar awards on the basis of the results of those faulty
tests, the company is however emphasizing that all of its vehicles now operate
within the boundaries of international standards of safety and fuel emissions.
Investigators have actually found out the scandal involves hundreds of
perpetrators and spans a number of years
8) Nissan filed a controversial lawsuit against the Indian government. The
automaker filed a 770 million dollar lawsuit against the Indian government in 2017,
if the company claims it was lured into the Indian market by the large population
and promises of tax incentives, Nissan is now suing the government because they
feel they have not been able to fully benefit from the promised tax incentives
because of unfair policies put in place by the government. The Indian
government is holding firm on their stance that the automaker is seeking to
claim more than their fair share of the VAT tax refunds, the two parties have
yet to come to an amicable agreement but Nissan has given no indication they
intend to withdraw from the Indian market
9) Nissan is owned in part by Renault. Nissan has had a successful partnership
with Renault for a number of years. Renault's ownership stake has also
increased over time and they now own about 44 percent of Nissan's shares and 44
percent of voting rights. Nissan also has a 15 percent share in Renault but
does not have voting rights, the arrangement continues to improve beneficial
for both parties. Nissan also invested over two billion dollars in Mitsubishi
Motors and both firms work together to produce many cars.
10) The most expensive Nissan vehicle costs almost two million dollars. Nissan
has thrived because of its reputation of producing modestly priced vehicles,
the Nissan family however also owns and produces Infiniti vehicles; these are
among the most luxurious and expensive in the world. Infiniti started selling
their luxury vehicles back in 1989 and continues to increase in popularity
across the globe. The most expensive Nissan vehicle in the world is the 2017
Infiniti prototype nine that topped the charts for costing two million dollars,
this vehicle can go from zero to 100 in less than six seconds and can reach top
speeds of 170 kilometers an hour
Now, we would like to know
what you think about Nissan vehicles. Do you think they’re as reasonably priced
and innovative as they claim to be? Do you think they'll ever achieve zero
crashes? let us know what you think in the comments